How Does SEO Work?
Are you on page one?
85% of people search online for local services, only 9% of people look past page 1. Are they finding you?
What Is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the search visibility of a website. It’s not enough to simply build a website and expect it to be found and ranked well by search engines. Careful thought and consideration must go into many aspects of a website for it to find ranking success.
When your website is easier to find in search results more people discover your business when they search for the services/products you sell. If your website ranks highly for the right keywords, you attract the right people to your website – people who are ready to buy your services/products.
This is especially important for local businesses, as many people are now using the Internet to search for virtually any business such as plumbers, painters, or dentists. For these businesses, local SEO will establish a first-page search engine presence, driving many prospective customers to their website.
- 10 years of experience
- On-site & off-site SEO audits / analysis
- SEO freelance / consultant services
- Technical web design/development knowledge
What’s Involved In SEO?
In a nutshell, SEO increases the authority and relevancy of your website in the search engines. This is a technical process that includes a large number of procedures and requires highly specialized knowledge. In recent years SEO techniques have changed drastically due to search engine updates. The two most notable Google updates are Panda and Penguin; all of my SEO practices are Panda- and Penguin-friendly.
An SEO campaign has four main aspects:
Developing an understanding of your business, products, services and customers is an important first step in discovering the keywords that will bring your website traffic.
Keyword research involves more than simply gathering together a huge list of related words; it means discovering what keywords people use to search for your business, how competitive those keywords are, and choosing the proper keywords to optimize your website with, based on your competition and potential search traffic.
Improving the search engines’ ability to read and interpret your website is essential. This is referred to as on-site optimization. This process includes improving the coding of your website, updating your content and – most often – adding more content.
Adding and improving content will usually improve the number of keywords that a website will rank for. By ranking for more keywords you increase the amount of traffic your website will ultimately receive. A blog is the most commonly-used tool to build out content, but in some circumstances simply adding new pages will be enough.
Occassionally, websites will need to be rebuilt in order to provide optimal results from SEO. This is may not only be due to technical reasons, but simply for traffic conversion reasons as well. In our modern world just about everyone is online, if your website looks like it was made a decade ago any traffic that does end up on your website will be difficult to convert. Luckily, I know a Toronto web designer that can help.
Building links to your website, and citations for your business in the case of local SEO, is a very important aspect of search engine optimization. Links can be considered the same as votes or recommendations. The more your site is recommended, the more important it is seems to be in the eyes of the search engines.
Off-page SEO can be one of the most intensive aspects of an ongoing SEO campaign as well as one of the most important, because regular promotion of your website and content is a necessity. Generally, if your on-page SEO is good and there are still ranking difficulties, it indicates that the website needs an increase in its off-page SEO.
It is very important to track the results of the SEO campaign; depending on the campaign goals this may include both monitoring keyword ranking and total visitors.
This part of the SEO campaign involves standard tools such as such as Google Analytics and SEO software, both of which track keyword ranking. This data aids in revealing both the current progress and overall success of the SEO campaign.
Improve your business with SEO
Take advantage of customers searching for your business.